The Other Gig Economy

Freelance Life
Proponents of AB5 and similar laws want freelancers to trade “offices” like this for cubicles and freedom for time clocks.

While news outlets have touted the rise of the “gig economy” and new business models have sprung up around the increasing ease of crowdsourcing and remote work, some legislators and consumer groups have voiced growing concerns about worker exploitation. Those concerns aren’t entirely misplaced. Worker misclassification is real and, like most predatory practices, the harm falls hardest on those least able to weather it.

In some industries–most notably the rideshare industry–it’s difficult to get a handle on whether workers are being exploited and to what degree. In fact, it’s difficult to get a handle on whether those workers are workers at all. There’s a fair argument to be made that drivers don’t actually work for Uber or Lyft at all, even as independent contractors. The business model is in many ways analogous to a freelancing platform where the platform connects freelancers with clients and the freelancer pays the platform a percentage of his or her earnings for marketing, payment processing, and other aspects of the transaction managed by the platform.

Even if we assume Uber and Lyft drivers work for their respective companies, views are mixed on whether the current model helps or hurts them–and that includes views among drivers.

But, there are other, less visible industries where the misclassification is clearer. One example is the massive remote call center industry, wherein some companies use remote, work-from-home call center operators on a contract basis. But, call center work isn’t like freelance writing or driving for Uber. A call center rep has to be on the phones during very specific times, working from a script provided by the employer, and generally being subject to the same requirements as an employee…just without worker’s compensation protection, unemployment insurance, company benefits, or any employer contribution to taxes. They also aren’t protected by the state and federal statutes governing minimum wage and overtime pay. While there are some who think free choice should be entirely unfettered, I think that most people believe there is a floor, and that people shouldn’t be treated like employees in every way that benefits the employer and none of the ways that benefit the worker.

Fortunately, the federal government and most if not all states already have laws in place to address worker misclassification, and those issues can be managed without new legislation. For example, in 2016 the Wage and Hour Division of the U.S. Department of labor recovered $150,000 in back wages for misclassified call center workers and forced the employer to shift to standard employment arrangements with its operators. And, in 2018, the California Labor Commissioner issued more than $1,000,000 in citations against a nail salon for misclassification and wage theft.

The Forgotten Gig Workers

New technology, beginning with the Internet, has made it much easier for people to fill roles from remote locations, in ways most couldn’t have imagined a decade ago. The increase in freelancing and the spread of independent contractors to industries that once required brick and mortar employees has gotten a lot of attention. But, in the flurry of concern about what this shift means for the economy and for workers at the lower end of the gig economy spectrum, legislators, consumer advocates and others have forgotten about some of us.

I started freelancing in 1989. That relationship started with a notice posted on a cork board in my law school lobby, and I mailed in my work on 5 1/4″ floppy disks. In the intervening three decades, I’ve worked as a full-time employee, a part-time employee, a remote employee and an independent contractor. Like many of my colleagues, I make the most money, enjoy my work the most, and have the most time for my family and other things I value when I’m freelancing. Freelancing also allows me to earn a very solid living around a chronic medical condition that makes showing up to work at 8 a.m. every day difficult for me (in the sense that I end up in the hospital every time I try to sustain it). And, of course, I could never find work that paid anywhere near my freelancing rate in my small Midwestern town.

That’s the reality for writers, web designers, illustrators, programmers and others around the country–some freelance while working on building their own businesses. Some are stay-at-home parents who are also able to partly or fully support their families with freelance work. Some have medical conditions like mine, that allow them to be productive, self-supporting members of society only if they have the flexibility that freelancing offers. Some just prefer it, or work freelance because they earn a lot more money that way.

None of this is new. The Internet and other technologies made it smoother and easier, but large numbers of us have been “gigging” for decades. Many of us work in industries or niches where full time employment with a single company isn’t viable. Here are some of the professions in which gig work has long been the norm:

  • Actors
  • Court reporters
  • Medical billers
  • Film crews
  • Musicians
  • Writers
  • Bookkeepers
  • Translators
  • Truck drivers
  • Photographers
  • Santas
  • Sound engineers
  • Videographers
  • Interpreters
  • Notaries
  • Tutors
  • Transcriptionists
  • DJs
  • Wedding planners
  • Editors
  • Instructors (guitar, yoga, dance classes, personal finance…and so on…)
  • Test proctors

Obviously, many of these careers don’t lend themselves well to a single job. Studio musicians work for many, many different bands in the course of a year.  Editors may take freelance assignments from several different publishers, publications, or agencies on an ongoing basis. As a writer, I work with between 25 and 40 different clients each year, the largest of whom may use my services for 15-20 hours/month. And, there are freelance arenas in which the average client relationship is much, much shorter. For example, there are freelance designers who specialize in logo design. Guess how many logos the average client needs? (Hint: It’s one.)

Legal “Protections” are Destroying Freelancers

Like many freelancers, I have long worried that the Uber-fixated image of the gig economy would ultimately create problems for us. Almost no one, though, expected the sort of overnight devastation that the passage of AB5 has wrought on California freelancers. The nuances of the law and who can and can’t do what under which circumstances are so complicated that they will be the subject of a separate post. For now, lets focus on the wreckage AB5 has caused.

Clients are notifying long-time freelancers that they’ll no longer be able to use their services, effective immediately.  Large content agencies are hanging out “No Californians Need Apply” signs, and people who have spent years or decades building great careers that draw on their greatest strengths and leave room for their lives are abruptly without income. Those who work in niches where there are few or no full time jobs, those with medical conditions, those caring for young children or relatives with special needs, often have no viable options.

It’s not just the independent contractors who have been harmed, either. Small production companies who rely on short-term contract workers, musicians who need studio musicians to record, orchestras, theater groups, and more are suffering. Some are already canceling productions and contemplating permanent shut-downs.

You know who’s carrying on as usual? Underpaid, misclassified call center workers. Uber drivers. Pretty much everyone the law was supposedly intended to protect. It remains to be seen how that will wash out; likely, we won’t know for quite a while, as large companies and even industries may tie their specific issues up in court for months–or even years. But, the California legislature has succeeded in making sure that no single mom in San Diego can write a weekly newspaper column from home while caring for her kids, and

As I write this, both New Jersey and the federal government are considering similar measures.

Taking Charge of Client Relationships

virtual handshake

Freelancing offers significant advantages, but too many freelancers never see those benefits. While there are sometimes practical obstacles, one of the most common reasons freelancers don’t fully enjoy the freedom the gig economy offers is that they’re unable (or unwilling) to let go of the employee mentality.

We’ve already looked at the importance of running your freelancing business like a business, but didn’t touch on one of the most important aspects: understanding that you are your own boss and acting like it.

Think for a moment about the businesses you frequent. Has your local mechanic ever stayed open all night because you announced at 4:30 p.m. that you needed your car back by 6 a.m.? Has your doctor ever asked how much you’d like to pay for your visit? Has a hotel clerk ever said, “Well, we’re fully booked for tomorrow night, but since you decided at the last minute that you want to stay another night, I’ll just kick someone else out”? Continue reading “Taking Charge of Client Relationships”

The Sun Rises Quietly

I wrote this post for one of my personal blogs, but when I was done I realized that it was relevant to freelancing life at least as much as any other area of life. Freelancing can be a struggle, and many freelancers wait and work toward the point when they’ve “made it,” only to find that it’s never quite that clear. 

Five years ago, after a terrible year that I didn’t expect to survive, I waited up to see the sun rise on New Year’s Day. But, the sunrise never came that morning. The sky simply faded from darkness to paler and paler gray to light. Continue reading “The Sun Rises Quietly”

9 Reasons to Run Your Freelancing Business Like a Business

Business tools for freelancers

Though freelancing is spreading to a wide range of industries, U.S. freelancers are still heavily concentrated in creative fields. While a small percentage are savvy business people focusing significant energy on growing and managing their businesses, most of us are not. As a general rule, writers want to write and designers want to design and so on. Few of us want to market, keep the books, sort out our tax deductible expenses, track our effective hourly rates, cultivate client relationships, or assess the return on our investment of time, money, and effort.

We do, however, want to make money, get referrals and repeat business from past clients, and otherwise succeed in whatever field we’ve chosen.

Approaching freelance work like the business it offers many benefits, including: Continue reading “9 Reasons to Run Your Freelancing Business Like a Business”

Managing Multiple Clients as a Freelancer

Keeping your freelancing roster full–but not too full–can be a delicate balancing act. If you work exclusively with one or two clients, your workload will be more stable and you’ll have less difficulty juggling deadlines (assuming your clients are reasonable), but you’ll have to manage the risk that one will abruptly drop out, leaving you with a significant gap in your income.

On the other hand, if you fill your roster with 6-10 ongoing clients or take on several one-offs each month in addition to your regular roster, you’re better insured against a gap in income. But, you may also feel like you’re being pulled in a dozen different directions. The pressure of competing deadlines and answering to multiple clients can be stressful enough that it creates inefficiencies, aggravating the difficulty of managing deadlines.

Like nearly everything else in business, the best solution to this conundrum depends in part on you, your preferences, your strengths and weaknesses, and your client relationships. Continue reading “Managing Multiple Clients as a Freelancer”

Don’t Let the Failures Get You Down

I don’t mean your failures.

You will have them, and you mustn’t let them get you down, but we’ll talk about that another day. Today, I’m talking about the many people you will encounter in the freelancing world who want (perhaps need) to extrapolate from their failures to assure you that you, too, will fail.

They’ll say they’re trying to help. Hell, some of them may be trying to help. But, built into every “It’s impossible to…” or “There are no good…” is one of two invisible statements: Continue reading “Don’t Let the Failures Get You Down”

The Worst Question a Freelancer Can Ask a Client

I don’t have any actual statistics, but I strongly suspect that at least 75% of freelancers reading this post have asked what I consider to be the worst question you can ask a client.

Many of you ask it every time you talk with a new prospect.

Many of you love this question. Many of you have been advised by trusted mentors to ask this question early. Many of you are suspicious of clients who can’t or won’t answer this question.

Here goes. I’m ready for the pushback (really…that’s what the comments are for. If you disagree, tell me why!)

The worst thing you can ask a prospective client is “What’s your budget?”

Of course, I’m not particular about the language. For example, it’s at least as bad to ask “What were you looking to spend?”

I know. I know. You need that question.

Hear me out. You can always Continue reading “The Worst Question a Freelancer Can Ask a Client”

One Hot Tip for Getting Better Freelancing Advice

Often, people just breaking into freelancing scour the Internet for advice. They seek out experienced freelancers in their fields, visit forums, post questions on Quora…and come away frustrated.

If you’ve had that experience (or you’re just getting started and can still get off on the right foot), here’s the single most important thing you need to do to get valuable information that will help you build your freelancing business:

Ask better questions.

At first glance, that might seem equally obvious and fruitless. If you knew what to ask, you wouldn’t need so much input, right? You’re NEW!

Yes.

Experienced freelancers understand that sometimes you don’t know what you don’t know. And, most of us really do want to help. But, your questions are often meaningless. You think we’re nitpicking, but we’re not. Well, most of us aren’t. We’re seeing more facets than you did…and, that’s why you’re talking to us, right? Continue reading “One Hot Tip for Getting Better Freelancing Advice”

Gather Your Gigging Gaggle

I’m not even going to apologize for the alliteration. Or the geese.

This post is going to be a bit of departure for me because, in case you haven’t noticed yet, I’m not so much about warm fuzzy concepts like support and feeling heard.

Succeeding in the gig economy requires confidence, a firm bottom line, and the ability to do what needs to be done. There’s no room for feeling bad that your client was all excited to work with you but had expected your rate to be less than half of what it is, nor for getting your feelings hurt when you don’t land a gig.

Also, one of the reasons I love freelancing is that I’m ALONE a lot of the time..

So, if I’m telling you that you need a core group of trusted freelancers to make this work, you’d better believe it. Continue reading “Gather Your Gigging Gaggle”